In 2007 Radiohead were without a contract and so decided to sidestep the record industry by releasing their music online as a ‘pay what you want’ download. This was a gamble, but it paid off in terms of getting their album out and into the hands of fans and curious bystanders as soon as possible. Reportedly most people were happy to pay the regular price or went on to buy the various physical releases that became available later on.
Aside from the novelty of the release, this was an evolution in their style - less glitchy and weird, more guitar based rock (with some nice string accompaniments), and with a noticeable personal touch to the lyrics. Thom Yorke’s vocals are still an acquired taste, but after being a relative newcomer to their albums until fairly recently I have grown to appreciate them.
https://album.link/gb/i/1109714933
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